Most of us are trying to be greener and for some that means seeking out brands and companies that are environmentally-friendly. But how can you check firms really are as green as they make out?
Greenwashing – branding something as eco-friendly, green or sustainable when this is not the case – misleads consumers into thinking they are helping the planet by choosing those products.
And businesses are being held to account on this in the way they advertise. But what do customers need to look out for to spot greenwashing?
1. False claims or vague language
2. Images of nature or ‘green’ buzzwords
3. Hiding information
4. Look out for carbon offsetting
5. Check company ownership
6. Eco-friendly products in a wider range
7. Is the product and its packaging recyclable?
More information: https://www.bbc.com/news/business-59119693